August 23rd, 2012
11:21 AM ET
WHITE HOUSE (CNN) - President Obama may have been out-raised by Republican Mitt Romney's campaign over the last few months, but Obama for America has a new tool in their pocket to help fill their coffers.
Starting today, supporters can send donations under $50 by texting "GIVE" to 62262, the Obama campaign's text short code. Customers of Verizon, Sprint, T-Mobile, and U.S. Cellular will be able to donate via text message starting this week and AT&T and other companies' customers will get the approval soon, according to the Obama campaign.
“Grassroots giving is powering this campaign,” Obama Campaign Manager Jim Messina said. “Since April 2011, more than 2.7 million people have pitched in to own a piece of the President’s campaign, and last month 98 percent of donors gave less than $250. Accepting small donations by text message will help us engage even more grassroots supporters who want to play a role by donating whatever they can afford to the campaign – and get the President re-elected in November.”
At the end of July, Mitt Romney's campaign and the Republican party had approximately $62 million more on hand than Obama and the Democratic party, according to the latest fundraising totals filed with the Federal Election Commission on Monday.
The Obama campaign says they will advertise the new way of contributing in campaign literature and on screens at Obama campaign rallies. They also point out that charges will be applied to cell phones bills and supporters can only text up to six messages a month.