August 24th, 2012
03:38 PM ET
WASHINGTON (CNN) - It’s the video of President Obama announcing to the world that Osama Bin Laden had been killed.
“The death of bin Laden marks the most significant achievement to date in our nation’s effort to defeat al Qaeda," the president said.
You can surf the web and replay the moment that the White House considers one of the high points of his presidency.
But one anti-Obama group wants viewers to see something else first: former supporters of the president who have now had a change of heart.
So a click on one of the many YouTube videos of the president’s remarks -viewed millions of times since that night- will now first trigger an ad with testimonials from people who voted for the president in 2008.
“I still believe in hope and change I just don’t think Obama is the way to go for that,” one woman said. “The president has not earned reelection in 2012 in my book,” said another.
The independent group, which is also spending heavily in key battleground states, is working to “constantly find better ways to reach viewers,” said Russell.
“It’s certainly a long way from the traditional TV & radio ad campaigns.”
The Obama reelection campaign had no comment on this latest tactic.