August 27th, 2012
10:05 AM ET
(CNN) - When President Barack Obama's campaign announced plans for a full-court press while Republicans hold their convention in Tampa, Florida, this week, some veteran political watchers marked the end of an era.
After all, as much as there has ever been accepted "rules" of presidential politics, it was once a given that the opposing candidate ceded the convention week to his rival - it was the polite thing to do.
Instead, the Obama campaign is doing anything but. Not only will surrogates for the president blanket Tampa and key battleground regions, but the campaign's three key figures will also be doing their best to steal some of Mitt Romney's orchestrated thunder this week.
On Tuesday, the day Ann Romney and New Jersey Gov. Chris Christie are scheduled to address the convention in prime time, Obama will kick off a two-day, three-state tour of swing states that include stops at college towns in Iowa, Colorado, and Virginia. The Obama campaign strategy: contrast the expectedly older demographic that historically is represented among Republican convention attendees with images of the president rallying thousands of enthusiastic young people.