Reggie Love's slam dunk campaign strategy
April 22nd, 2011
09:09 AM ET

Reggie Love's slam dunk campaign strategy

By CNN’s Greg Clary

WASHINGTON (CNN) – Sometimes seen but rarely heard, President Obama’s personal aide Reggie Love came out of his shell in an interview that aired Thursday night on WRC-TV in Washington.

A member of the 2001 NCAA champion Duke basketball team, Love is known to play ball quite often with Obama.

In fact, Love told WRC sports anchor Lindsay Czarniak the game was a component of their 2008 campaign strategy. After the then-Senator Obama played basketball before winning the Iowa caucuses but lost the New Hampshire primary when he didn’t, basketball became part of a campaign checklist, Love said.

“Obviously, I think, basketball wasn’t responsible for the outcome. It did give you some peace of mind like: ‘Not only did you make all the phone calls you were supposed to make but did you raise as much money as you could raise? Did you run the right advertisements? Did you also play basketball?’” Love said.

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Topics: Basketball • Reggie Love • The Buzz

soundoff (One Response)
  1. Jay in NC

    These stories are created to endear us to Barry and his staff. The poll numbers have not been looking good so the press is jumping in, trying to divert the public's attention. The nation no longer loves Barry so they, hope is that at least we will fall in love with, well, Lover-boy.

    Remember how the press pushed the idea the Barry was sooooo tech savvy? Only to find out that Lover-boy was downloading / pushing all the buttons. No doubt Barry would rely on him to enter the launch codes, that way he can blame it on someone else.

    April 22, 2011 at 3:24 pm |