Disney to ban ads for junk food aimed at kids
June 5th, 2012
02:11 PM ET

Disney to ban ads for junk food aimed at kids

NEW YORK (CNNMoney) - Walt Disney Co. says it will set nutritional standards for the food advertisements on its networks aimed at children.

CEO Robert Iger announced the new policy at an appearance with First Lady Michelle Obama in Washington. The policy will apply to Disney

Channel, Disney XD, Disney Junior, Radio Disney, and Disney-owned online sites oriented to families, effective by 2015.

"Parents tell us they need our support and we're listening," said Iger. "And as it turns out, doing the right thing for kids just happens to be a smart strategy for the Walt Disney Company and for its businesses - opening up new markets for us and building on our relationships with families."

The policy will not apply to ads on adult-targeted Disney networks, such as the various ESPN sports networks or ABC's prime-time programming, which are the major profit driver at the media conglomerate.

Michelle Obama has been leading a national campaign for healthier diets. Her push includes new school lunch guidelines and a physical exercise program called "Let's Move" aimed at reducing childhood obesity.


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soundoff (26 Responses)
  1. Jay in NC

    COSTCO sells chicken nuggets shaped like Mickey heads. What about all the candy and snacks with Disney characters on the package?

    Michelle and Disney, two hypocrites.

    June 5, 2012 at 2:34 pm |
    • Name*Liz Carter

      Well Jay, there you go again berating Michelle Obama for trying to put healthy eating on the National Platform. Hypocrite?? How can that make her a hypocrite?? You just hate that woman for no apparent reason other than bigotry!! That woman doesn't even know you and hadn't done a darn thing to you!! You are sad!! You have a problem with intelligent black women!! All of us aren't hookers, mistresses, addicts, well-fare recipients, high-school drop-outs, or just baby-makers!! There are many of us who do constructive things for our country, it's people and the world!!

      June 5, 2012 at 7:58 pm |
      • John

        Here is why....

        First lady Michelle Obama ordered a whopper of a meal at the newly opened Washington diner Shake Shack during lunch on Monday.

        A Washington Post journalist on the scene confirmed the first lady, who’s made a cause out of child nutrition, ordered a ShackBurger, fries, chocolate shake and a Diet Coke while the street and sidewalk in front of the usually-packed Shake Shack were closed by security during her visit.

        According to nutritional information on Shake Shack’s Web site, the meal amounted to 1,700 calories. But it was impossible to tell whether the first lady intended to eat the entire order, or share with friends (the latter seems a tad more likely considering the two drinks).

        June 6, 2012 at 8:20 am |
      • jean2009

        @John...If she was traveling the location of the ShakeBurger was Colorado, not D.C.) it is possible when traveling she may have less than 3 meal for the day. Secondly, the article you quote only said she bought the items not that she consumed them who is to say some of those items were not for others. Besides the First Lady at 1 inch short of being 6 ft. tall has a daily calorie requirement of 2,200 calories just to maintain her current weight...which looks pretty good.

        "On Monday, the Washington Post broke the news that first lady and well-known healthy living advocate Michelle Obama was spotted in Colorado - indulging in a 1,500 calorie-plus meal at a Shake Shack."
        "By the way, it's worth mentioning that the Washington Post ran a late correction on the story, noting: "The calorie-count for the first lady’s order was actually 1,700, not the 1,556 we originally reported. Our apologies."

        June 6, 2012 at 9:06 am |
      • John

        It wasn't this Monday, but the story is true.

        June 6, 2012 at 10:57 am |
      • John

        Jean, the point is they need to get out of our business.. She was all for the 16 oz. law... Now she has backed off of it. Let's move was a good program for her to undertake. Promoting banning foods is not her job.

        June 6, 2012 at 11:00 am |
      • sarahsmart

        JOHN LMAO you can NOT be serious?!!!!!!! Guess what I like to eat healthy, garden, and work out. I also occasionally enjoy a BIG MAC. Being healthy does not mean you can not eat treats in moderation and the first lady has said this REPEATEDLY. Just cut the BS and Be real, maybe then youd get minimal respect. Your bigotry is showing and you are a moron.

        June 6, 2012 at 2:56 pm |
      • jean2009

        John you are their business, and America's children are their business.

        Obesity and its health related problems cost the American taxpayer, and or your insurance company money. If you are not covered and are a "free rider" which I assume you are....or have insufficient coverage...the American taxpayer picks up the costs....to the tune of billions of how you mistreat your body.

        This article in the Wall Street Journal dated August 1, 2009 titled "Fat of the Land"
        Did you know obesity related illnesses cost the U.S. taxpayer $147 billion in 2008?
        The CDC put the cost of obesity related illness spending by Medicare at 36% of the overall cost.

        You are the moron who keeps whining about your taxes....so maybe you should listen and learn.

        June 6, 2012 at 5:34 pm |
      • jean2009

        The Shake Burger meal in the news story happened July 7, 2011 which is almost 10 months ago.

        June 6, 2012 at 6:05 pm |
    • Dusty

      I agree Jay but protecting kids should fall under the governments responsibilities. I think this is a great first step for a company to take without being forced.

      June 5, 2012 at 8:00 pm |
    • jean2009

      @ Jay in N.C.
      With childhood diabetes rampant, 6 year old's with hypertension, a diet containing too many calories, and too much sugar, and salt, add schools with no recession and minimal exercise programs for students who go home to TV and a computer monitor, I say hurrah for the First Lady for putting healthy eating in the spotlight. Healthy fit children should be our national priority.

      To put this in perspective our main four national food groups should not be: sugar, salt, fat and chocolate, and regardless of what you may think ketchup is not a vegetable.

      Might I ask are you the idiot that sold or purchased the chicken nuggets to/for COSTCO, or the one who made the Mickey headed nuggets? Pathetic!

      Please provide facts on what about First Ladies healthy eating platform is hypocritical, as I truly don't think she is a hypocrite.

      June 6, 2012 at 9:28 am |
      • John

        Jean, it is sad that this is the issue this administration wants to push on us.

        June 6, 2012 at 11:02 am |
    • Central Park West

      Michelle Obama we love you!!!! It takes great strength to fight against the oily, sugary, fatty, sodium laden toxic food industry who are bursting with cash they have made making our children sick – cutting their life expectancy. This work is 30 years overdue and on behalf of my 9 nieces and nephews I give you all my support!

      June 7, 2012 at 9:55 am |
  2. mumbledork

    Why 2015? Does it take that long to unwind existing contracts?

    June 5, 2012 at 3:12 pm |
    • jean2009

      No.... it take that long to sell their existing stock which has an incredible shelf life...but hey it is a good start.

      June 6, 2012 at 9:36 am |
      • Jay in NC

        "that long to sell their existing stock?" Read the story again. They are only not accepting advertising for junk food from other sources. Will still be stamping their name on junk food for kids all around the world.

        June 6, 2012 at 2:22 pm |
      • jean2009

        Obviously Jay doesn't understand sarcasm.

        June 6, 2012 at 6:07 pm |
  3. Norm

    So our generation could run wild and do whatever they wanted.
    Now we're going to take that freedom away from this generation of kids.
    I wonder how they will be when they are the adults in charge.
    Hypocrisy in hindsight. Isn't it wonderful?

    June 6, 2012 at 10:43 am |
    • DEcember 2012



      June 6, 2012 at 5:07 pm |
    • jean2009

      Yes, my generation ran wild,and did whatever we wanted...therein states the whole story and the reason we now have an obesity problem. When I was a child I had an occasional 6 oz cola and a small box of popcorn at a Saturday matinee, candy was a treat because sugar was rationed, potato chips were not a pantry staple, we hand cranked ice cream a few times a summer, McDonald's did not exist, TV did not exist, computers did not exist, schools had recess, we had gym, and during the summer we would ride bikes, played softball, hide'n seek....and our mothers sent us outside to play...and I weighed 92 lbs on my wedding day.

      Unfortunately Norm, you haven't looked at many shopping carts lately; realized that it is probably not more than 3 minutes to the nearest fast food restaurant, or taken into account that the current average sized wedding dress is a size 16W.

      June 6, 2012 at 5:59 pm |
  4. Beej

    The biggest media outlets, Disney Channel and Disney Junior, don't even have commercial advertisements anyway. This is just a publicity stunt...nothing is really changing.

    June 6, 2012 at 2:32 pm |
  5. P Bostwick

    No more Disney products for my grandkids!!

    June 6, 2012 at 7:50 pm |
    • jean2009

      You do understand grandkids have parents who decide what products a child may have?


      To me the Disney channels are one continuous commercial.

      June 7, 2012 at 10:20 am |
  6. Debbie

    If you have small kids, you KNOW how saturated the kiddie programing is with insanely unhealthy food commercials. What is so wrong with a little oasis of self control by Disney? It isn't as if the kids aren't going to be bombarded with ads for super sugar treats as soon as they switch the channel. When my daughter was small, we mostly just watched movies and skipped the tv programs anyway. When practically every adult is obese and on insulin, I guess maybe then people will think about how it all gets started when the kids are 2 or 3 years old. Has anyone noticed how fat people are these days and how little they think about what they eat?

    June 7, 2012 at 12:27 pm |
  7. Name*Liz Carter

    Jay and John, you two are simpletons!! Here you all are arguing back and forth with Jean about The First Lady Eating a hamburger and a shake!! The woman is grown! Geeez!! Her 'Let's Move' focus was on Americas' children!! She admitted herself that she would reward hersel every once and a while with a good burger!! So what?? Michelle's cause is to teach and encourage America's overweight children how to eat healthy and lose weight; and how to eat healthy to stay healthy!! What in the world is wrong with that?? She doesn't have to 'not eat a burger and drink a shake' once in a great while TO DO THAT!! Here you all have sat up here and wasted all of this memory, debating the FLOTUS's date with a whopper and a shake back in 2011!! My Goodness!!

    June 9, 2012 at 2:06 am |
  8. Nwvotes

    Do you think Michelle Obama and Jill Biden are releasing books now because it's an election year? Vote at Nationwidevotes.com

    June 9, 2012 at 10:35 pm |