June 5th, 2012
02:11 PM ET
NEW YORK (CNNMoney) - Walt Disney Co. says it will set nutritional standards for the food advertisements on its networks aimed at children.
CEO Robert Iger announced the new policy at an appearance with First Lady Michelle Obama in Washington. The policy will apply to Disney
Channel, Disney XD, Disney Junior, Radio Disney, and Disney-owned online sites oriented to families, effective by 2015.
"Parents tell us they need our support and we're listening," said Iger. "And as it turns out, doing the right thing for kids just happens to be a smart strategy for the Walt Disney Company and for its businesses - opening up new markets for us and building on our relationships with families."
The policy will not apply to ads on adult-targeted Disney networks, such as the various ESPN sports networks or ABC's prime-time programming, which are the major profit driver at the media conglomerate.
Michelle Obama has been leading a national campaign for healthier diets. Her push includes new school lunch guidelines and a physical exercise program called "Let's Move" aimed at reducing childhood obesity.