October 1st, 2012
08:32 PM ET

Pretty in Pink, the White House is lit for Breast Cancer Awareness Month


The image of the White House lit at night is iconic to Washington, and Monday evening another twist was added. In honor of Breast Cancer Awareness Month, the White House was bathed in pink lights.

The White House issued a presidential proclamation Monday morning, in which President Barack Obama declared the month of October to be National Breast Cancer Awareness Month, and encouraged “interested groups to join in activities that will increase awareness of what Americans can do to prevent breast cancer.”

Last year alone the American Cancer Society estimated that over 230,000 women were diagnosed with breast cancer. In the president’s proclamation, the White House estimated that over 200,000 women would be diagnosed with the disease in 2012.

“Breast cancer touches the lives of Americans from every background and in every community across our nation,” Obama’s proclamation states, “my administration remains committed to ensuring quality health care that includes preventative services for women.”

Obama’s signature first-term legislation, the Affordable Healthcare Act, altered many current insurance plans so that mammograms, along with other cancer screenings, would be provided to individuals without deductibles or co-pays.

The pink lights are in keeping with several other Breast Cancer Awareness movements, including the Susan G. Komen Race for the Cure, whose famous pink ribbon icon is practically synonymous with breast cancer prevention and fundraising efforts.

For more information on breast cancer, including prevention and treatment options, visit www.cancer.gov.

Topics: White House

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soundoff (41 Responses)
  1. Erin

    Good for the White House!!! Glad they did it!!

    October 1, 2012 at 9:04 pm |
    • Howard


      October 2, 2012 at 2:21 pm |
      • DEcember 2012



        October 2, 2012 at 5:47 pm |
      • Delilah

        lLeave it to the right wing haters to have a problem with this too – what a bunch of hateful idiots

        October 3, 2012 at 1:02 am |
      • OCCAvoter

        To: Howard

        You are a cadd. Show some respect for our falling and the Embassador. They'd did the job you didn't want to do.

        October 3, 2012 at 1:41 am |
      • normal

        So what killed the ambassador? Breast Cancer?

        October 3, 2012 at 7:06 pm |
  2. Seriously!

    Consider this... Cancer Rate Statistics in the U.S. (Newsweek)

    1 in 2 Men will develop cancer in their lifetime.
    1 in 3 Women will develop cancer in their lifetime.
    1 in 4 Americans will die from cancer.

    The "entire" budget for the National Cancer Institute, the agency responsible for developing ways to prevent, treat, and cure cancer, was $5 billion dollars in 2008.

    Defense spending on conflicts, in just the middle east in 2008, was $144 Billion Dollars.

    Maybe we ought to take another look at our priorities, and make a decision about where we need to be spending our money. Nation building around the world or building our own nation into a strong compasionate country that leaves no one behind. Especially, those with devestaing diseases.

    October 1, 2012 at 10:26 pm |
  3. Cheryl M

    Being a 2x breast cancer survivor, seeing the White House dressed up in "pink" is a beautiful tribute and a wonderful way to promote awareness. Thank you!!

    October 1, 2012 at 10:27 pm |
  4. Descartes

    Alright, enough already! All this pink for Breast Cancer awareness is taking away from all the other types of cance which are just as prevalent and some, much more dangerous. I have personally lost a family member to pancreatic cancer, which is hard to diagnose and even harder to treat because you know what the outcome usually is, and its not good. This is one form of cancer which could really use a boost; but, instead, Susan G. Komen, et al are taking away from others who may have helped to support another form of cancer, but were swayed by heavy marketing and targeting of the super non-profits. It's bad enough that NFL football players have succumbed to the marketing blitz, but now the White House? Puh-lease!

    October 1, 2012 at 10:27 pm |
    • a_lo

      I too have lost a very close family member to pancreatic cancer and I have to say, shame on you. If you truly understand the pain of losing someone to cancer, then you should understand that millions of people have gone through the same difficult situation with a family member who has had breast cancer. I understand that pancreatic cancer does not receive as much funding and attention as other types of cancer, but that doesn't take away from what breast cancer advocates have been able to accomplish. Instead of complaining about the success of other advocacy groups, why don't you take an active interest in organizations like PanCan, vote for elected officials who have supported pancreatic cancer legislation (BTW Ohioans, vote Sherrod Brown if this is an issue close to your heart), and work to help pancreatic cancer receive the interest and support it deserves? I bet our lost loved ones would prefer to see us take that route, don't you?

      October 2, 2012 at 10:38 am |
    • Cheryl M

      I can't believe that anyone would have a problem with this!! I am a 2x breast cancer survivor, now living with a double mastectomy. October is Breast Cancer Awareness Month.....therefore the color is pink. Unfortunately, there are enough types of cancer to occupy the entire color of the rainbow. For those of you who have a problem with it, I pity you. However, show some respect. Believe me, cancer can happen to anyone at anytime and is certainly nothing to joke about.

      October 8, 2012 at 5:19 pm |
      • KC

        Cheryl ... how about you realizing that others have experienced similar issues with other cancers? Show some compassion for other sufferers.

        October 16, 2012 at 11:27 am |
  5. Travis Gors

    If they had real conviction they would have painted it pink. Go big, or go home.

    October 1, 2012 at 10:32 pm |
  6. birdz


    sorry folks. had a little too much of this crazy election season. I'll give in penance 🙂

    October 1, 2012 at 10:56 pm |
  7. 2020

    For a good cause, thanks.

    October 1, 2012 at 11:52 pm |
  8. danzenka

    Ok, this is a fine and important sight, but am I the only one who missed seeing blue last month? You know... For that men's cancer that in incidence and mortality is to men what breast cancer is to women... This year, 28,000 American men will die of prostate cancer and 242,000 will be diagnosed. Give us guys a break!

    October 2, 2012 at 12:56 am |
    • jean2009

      I think you forget that both men and women die of breast cancer. Men maybe not at the rates of women, but when it is detected in men it is usually far more advanced.

      October 2, 2012 at 8:37 am |
      • Tim

        About 400 men will die of breast cancer this year, and about 2,200 cases will be diagnosed among men. The lifetime odds of men getting breast cancer are about 1 in 1000. The stats for prostate cancer are about 9X that with a lifetime chance of about 16% of developing PCx. (See cancer.org). In 2010, the NCI spent more than double the amount on breast cancer as it did on prostate cancer research ($300.5 million vs. $631.2 million), and more than on research for any other type of cancer. Komen and other sources no doubt count for millions more. Komen is well organized, has been at this for 30 years, and is very successful at what they do. So successful, that they seem to suck the air out of the room when it comes to raising awareness and funds for any other form of cancer. As Dan said, give us guys a break!

        October 2, 2012 at 3:28 pm |
    • Bad Patient

      i wouldn't trust any of these folks to protect men or women. they mostly just make more money using our money. it benefits them, not us.

      October 4, 2012 at 11:32 am |
  9. danzenka

    Ok, this is a fine and important sight, but am I the only one who missed seeing blue last month? You know... For that men's cancer that in incidence and mortality is to men what breast cancer is to women... This year, 28,000 American men will die of prostate cancer and 242,000 will be diagnosed. Give us guys a break! For more information on this disease go to http://www.mynewyorkminute.org.

    October 2, 2012 at 12:59 am |
    • Tim

      Thanks for posting Dan. I have signed the petition to light the White House blue for prostate cancer for several years and continue to be disappointed that it doesn't happen. My only consolation is in the realization that the Komen foundation has been at this a long time and is extremely well-organized and that too many of us guys don't speak out about this. September was prostate cancer awareness month, but breast cancer awareness seems to take over from mid-September through October.

      October 2, 2012 at 3:01 pm |
  10. judy

    way to go. Forward 2012

    October 2, 2012 at 1:44 am |
    • Jay in NC

      Forward? Why politicize the fight against cancer?

      On Tue, 7 Oct 2008, First Lady Laura Bush flipped a switch which bathed the White House in pink light, a reminder that it's national breast cancer month.


      October 2, 2012 at 6:53 am |
  11. Kool-Aid Police

    When is "Create Jobs" or "Tell the Truth" month?

    October 2, 2012 at 7:14 am |
    • clarke

      Look in the paper, there are a lot of jobs out there. Look on line, there are a lot of jobs. Don't sit home waiting for someone to ring your bell to offer you a job of a life time.

      October 2, 2012 at 8:52 am |
      • rosco

        On line jobs seldom work out (call monster & career builders) jobs in the paper are normally lower income, that being said Obam is a failure except at being a rock star, unemp up again, gdp down, plain and simple if you vote for Obammy you vote for FAILURE

        October 2, 2012 at 9:13 am |
    • jean2009

      Please tell me when you applied for a job? Seems you spend all day every day here being negative instead of looking for work. Believe no one is going to come drag you away from your computer to fill a job.

      October 2, 2012 at 1:35 pm |
      • rosco

        Im employed unlike you loser. i do the hiring so i know where jobs come from as far as hate anything you say about obammy is either hate or racist, face it your boy just stinks. if obamammy care goes into effect most employers will offer ins to management only and make everyone else part time NO BENES more good work from mr stupid, and your here all the time spewing hate and lies so please dont call the kettle black. if you want to be loser sheep the rest of your life its no sweat to me. but before you open your piehole just once have some facts, idiot

        October 2, 2012 at 5:21 pm |
      • jean2009

        Having been employer for many years and now retired. I do know one thing picturing you as a business man boogles the mind. I bet the turn over rate is astonomical.

        October 3, 2012 at 6:59 pm |
  12. jean2009

    Keep this in mind.
    Approximately 40,000 women and about 500 men die of breast cancer each year.
    Approximately 30,000 men die of prostate cancer each year
    Approximately 160,000 men and women die of lung cancer.

    October 2, 2012 at 8:48 am |
  13. clarke

    Glad to see this. Nice!

    October 2, 2012 at 8:49 am |
  14. rosco

    A pansy color for a pansy (anything for a vote) pres

    October 2, 2012 at 9:10 am |
    • Steveo


      Sorry but pink as been the color of breast cancer awareness for a while now. While I am not voting for Obama, this is a great gesture and not the first time somethning like this has been done at the White House! Some folks that I love have gotten this evil disease! Again, a great gesture! !

      October 2, 2012 at 12:58 pm |
      • rosco

        I understand but ive had it with stupididy, if the whitehouse a-holes spent just a tenth of the time creating jobs instead, cancer, school diets, blaming bush i wouldnt be looking at another lay off, i have to pick 13 people to let go, now you want to how fun that is. ive put it off as long as possible hoping and praying this wouldnt happen. i dont see how anyone with a half brain can stand to even think about another 4 years of stupididy.

        October 2, 2012 at 5:27 pm |
  15. mrsmays

    I think that it's awesome what's done here I don't know why everyone has to hate one Everything okay he didn't do it for this one or that one but does it really matter I mean if he did the lights wouldve change any outcomes really what does it matter Least hes trying maybe the thought didn't cross his mind last month on anything maybe this is just a start he might even start doing it for every month something different to support I've lost family members to least 6 different cancers in the last 5 years alone but I don't blame Obama cause he didn't light the WH up for it it's probably going to start he probably just really got the idea going! Geez give him a break what the country's biggest problem is NO ONE can just be grateful of ANYTHING always got something to whine and hate about something!! Be Happy with what this country can have cause I bet other countries wish to God they had a quarter of what we have but instead in this country nothing is ever good enough always crying for more!!

    October 2, 2012 at 11:27 am |
  16. Delilah

    Right wing haters need to get a grip – losers!!

    October 3, 2012 at 1:04 am |
  17. Delilah

    Obama 2012!! FORWARD!

    October 3, 2012 at 1:06 am |
  18. OCCAvoter

    I give much love to President Obama and the First Lady of the United States of America.

    Obama/Biden 2012

    October 3, 2012 at 1:36 am |
  19. TxWarriorMama

    This is offensive. Every year the White House lights up Pink for breast cancer – a Komen initative, an organization mired in controversy. Every year the Autism community asks the White House to light up Blue for Wordlwide Autism Awareness Day in April and every year they say No, their excuse being they don't want to be perceived as backing one specific autism organization which could be considered controversial. You can't have it both ways. If you do pink in Oct, you need to go Blue in April.

    October 3, 2012 at 2:56 pm |
  20. Bad Patient

    Awareness? Why aren't they putting some of these doctors in jail for feeding tumors and probably starting it. And arrest these front orgs that largely serve to take our money to promote their corporate causes?

    October 4, 2012 at 11:27 am |
  21. GiGi

    I also have signed a petition several times for the WH to go blue for prostate cancer in Sept. There are other cancers besides breast cancer and men rarely get breast cancer while 1 in 6 men will be diagnosed with prostate cancer. I would think all women would be supportive of turning the WH blue. A man dies from prostate cancer every 16 minutes and it could be your husband, son, dad, grandpa, brother, uncle, etc. Breast cancer is important BUT SO ARE ALL CANCERS and all should be supported equally. My husband died from prostate cancer at the young age of 56, my dad from head and neck cancer, my grandma from pancreatic cancer and my father-in-law from lung cancer. They all deserve equal time. You can't just pick only pink.

    October 8, 2012 at 2:00 pm |