"For a long time bullying was treated as an unavoidable part of growing up but more and more we're seeing how harmful it can be for our kids, especially when it follows them from their school to their phone to their computer screen," the president said in a video promoting the event.
An anti-bullying PSA released online in January declares that more than six-million schoolchildren experienced bullying in the past six months. As parents of two teenage girls, the issue resonates with the president and first lady.
"I spend a lot of time talking to them about putting themselves in other people's shoes and seeing through other people's eyes," Obama said at a town hall, hosted by BET and MTV, in October 2010. "And if somebody is different from you, that's not something you criticize, that's something that you appreciate."
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