WASHINGTON (CNN) - For the first time in White House history the social events guru and keeper of the coveted invite lists will be an openly gay man.

Jeremy Bernard will become President Obama's third White House social secretary, filling a job that has become a revolving door of sorts since the president took office.

"Jeremy shares our vision for the White House as the People's House, one that celebrates our history and culture in dynamic and inclusive ways," President Obama said in a written statement.

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